"Alexa, send my shopping list"
In March 2020, I collaborated with product and engineering partners to design an experience that enabled customers to share their shopping list using Alexa. At the time, COVID-19 and stay-at-home restrictions made it difficult and dangerous for many, especially seniors and people living with disabilities, to shop for groceries. Giving those customers the ability to share their shopping list with loved ones using their voice, made it easier and safer for them to fulfill their shopping needs.
Design Goals
My goal was to help those unable to go to the grocery store get their groceries by…
Making it easier for customers to share their shopping list and communicate their shopping needs to others
Make list sharing more easily discoverable and accessible for customers living with visual or motor impairments
My Role
Designed voice, app, and Alexa device experiences
Consulted with designers from related external teams
Closely collaborated with PDM and developer from Alexa Shopping Accessibility team
Created voice interaction specs and redlines, worked closely with developer during implementation phase
The Solution
Breaking it down
Examples of voice dialogs, Echo device and mobile specs
Impact
Launched in early December
Soon after it launch we saw an increase in repeat users
Users were not only sharing lists for grocery shopping, but also for gift ideas
Received media coverage from multiple US outlets including CNBC, and Forbes
“The opportunity to have another person assist with a chore like this is worth its weight in gold. It is a prime example of voice-first computing being truly helpful and serving a greater good.
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